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Professional Summary

I am a dedicated marketing professional with an experience in both the B2B and B2C industries. With a Bachelor's degree in Electrical Engineering and further Master's in Marketing (currently pursuing), I possess a unique blend of technical knowledge and creative problem-solving skills. I have executed various B2B and B2C campaigns, demonstrating my ability to effectively generate brand awareness, lead generation, and customer acquisition.

This experience extends my understanding of market dynamics, consumer behavior, and effective marketing strategies across various industries. With adaptability and strong collaborative skills, I excel in cross-functional teams, conducting thorough market research, analyzing data, and delivering impactful insights to drive marketing decisions. Effective communication skills further enable me to convey complex ideas and foster strong relationships with clients and stakeholders.

Education

2022-2024

Master's in Marketing 
University of Tampa, Florida (USA)

While working on group projects and class learnings, I had the opportunity to acquire a multitude of valuable hard skills and soft skills. From honing my research methods and strategic marketing expertise to fostering a collaborative team spirit and leadership capabilities, I've gained a wide array of skills. Curious to see the projects I've worked on? You can check them out here! ​

2015-2019

Bachelor's in Electrical Engineering
SGSITS, Indore (India)

During my studies in electrical engineering, I acquired a treasure trove of core skills. Among them, critical thinking and data analysis have proven to be invaluable assets in my journey and data analysis as a marketer. These skills empower me to navigate complex challenges and make data-driven decisions that proper success.​

Working Experience

Jan 2024 - May 2024

Marketing intern

Amerilife Elite Partners

  • Developing and executing internal and external marketing initiatives

  • Social media management

  • Supporting in public relations efforts

May 2023 - Aug 2023

International Marketing intern

Ashley Furniture Industries

  • Consulted Ashley Furniture HomeStore's licensees across the world (a count of 80+) with optimal marketing strategies.

  • Managed international social media pages and improved business website performance and engagement by 20%.

  • Performance analysis on Google Analytics 4 of 80+ international HomeStores and provide insights to increase sales.

Jan 2023 - May 2023

  • Managed and evaluated 1000+ undergraduate applications for admissions.

Graduate Assistant
Enrollment Operations, University of Tampa

Dec 2019 - Feb 2022

Business and Marketing Associate 

PV Diagnostics, India

  • Created marketing assets for sales and marketing initiatives.

  • Devised and deployed online marketing plans with effective SEO, thereby increasing the company's social outreach 200% in a year.

  • Improved existing processes with collaboration with senior management thereby increasing productivity by 5%.

Jun 2019 - Jun 2022

Marketing and Operations Manager

Viraltag Inc.

  • Consulted with product development teams to enhance products based on customer data by analyzing 3000+ customer reviews.

  • Reduced marketing costs by 18% by streamlining marketing initiatives, leveraging communication materials, monitoring budgets, and developing protocols.

Volunteering

Nov 2023 - Ongoing

Marketing volunteer at Women in Technology and Entrepreneurship

Oct 2022 - Dec 2023

Vice President of Partnerships

American Marketing Association at the University of Tampa

  • Event visibility and engagement on Eventbrite through targeted marketing strategies and compelling content

  • ​Maintain and foster external relationships with AMA National, AMA Tampa Bay, and our partners 

  • Cross-team collaboration and preparation for International Collegiate Conference competitions, an annual conference, and competing stage hosting all the collegiate chapters from the USA, Canada, and nearby countries.

Jan 2023 - Dec 2023

Social media volunteer

American Marketing Association Tampa Bay

  • Maintaining their social media channels like Twitter and LinkedIn to keep the audience engaged and informed of upcoming events

  • Creates collaterals for different posts on LinkedIn and Twitter

Jan 2022 - Feb 2022

Public Relations intern

Suvidha Foundation

  • Market research of educational institutions across the globe and identify the institutions in need of advanced education 

  • Made public relations with several educational institutions and pitch them our e-learning programs

Oct 2021 - Jun 2022

Social Media Strategist

Grace of Glory Ministry Trust

  • Maintained their social media channels like Twitter, Facebook, and LinkedIn to increase their outreach

  • Created marketing assets like brochures, posts, and similar content to keep the audience engaged

Curious to dive into the depths of my projects and experiences? Let me take you on an intriguing journey!

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