Academic Projects
Analysis on a start-up business model - Bright
Presentation - Strategic Marketing
Spring 2022
Skills on focus: Critical thinking, business research, business strategy, MEDMOD analysis. MS Power-Point
Business Failure - Case Analysis
Group project - KMart
Spring 2023
Skills on focus: Business Research, critical thinking, SWOT analysis, MS-Power Point, teamwork
Business Research - Greek restaurant strategy
Group project
Spring 2023
Skills on focus: survey planning, survey creation and distribution via Qualtrics, survey analysis, SPSS for data analysis, analytical thinking, critical thinking, presentation skills, data collection
Capstone simulation competition
Group competition - Marketing simulation
Fall 2022
Skills on focus: Research and Development, Production line management, Finance management, Product forecasting, pricing, marketing strategy, situation analysis, Capsim simulator, segment marketing, perceptual map, product awareness and accessibility, promotion and sales budgeting, proformas and annual report analysis
Case Analysis - Rocco Forte Hotel
Group Case analysis - Marketing Analytics
Fall 2023
Skills on focus: Market Research, segmentation analysis, positioning analysis, SWOT analysis, Porter's 5 Forces, Conjoint Analysis, marketing strategy implementation
Case Analysis - Starbucks in India
Group project - Global Marketing
Spring 2023
Skills on focus: Global positioning and branding, cultural positioning, MS Word, critical thinking, strategizing, case analysis
Case Analysis - Whiskey Industry
Group project - Consumer behavior
Spring 2023
Skills on focus: MS Power Point, critical thinking, SWOT analysis, situation analysis, business research, competition analysis, management strategy, leadership skills, execution and control
Financial Accounting - Cybertext
Accounting methods
Fall 2022
Skills on focus: Accounting methods; record-keeping; valuation of assets, liabilities, and equities; MS-Excel; balance sheet, statement of retained earnings, statement of cash flows
Financial Statement Analysis - Forrester Research
Accounting
Fall 2022
Skills on focus: Research, financial statement analysis, income sheet analysis, analyze 10-k reports, horizontal and vertical analysis, ratio analysis, qualitative analysis
Managerial Accounting - Cookie project
CVP analysis and budgeting
Fall 2022
Skills on focus: Break-even analysis, contribution margin, margin of safety, degree of operating leverage, income statement preparation, MS Excel, operating and financial budgeting
Marketing Plan of a hypothetical product
Group project - Detailed strategic planning
Spring 2023
Skills on focus: MS-Word, creative thinking, teamwork, SWOT analysis, strategic planning, critical thinking, market research, financial analysis, break-even analysis, forecasting, budgeting, strategy implementation
Oil Crisis of 1973
Micro and Macro economic analysis
Fall 2022
Skills on focus: Historical research, demand and supply analysis, price ceiling, inflation, unemployment, annual GDP, monetary system, aggregate demand and supply, fiscal and monetary policy, CPI (Consumer Price Index)